Tom Barry
E-commerce & Performance Marketing Specialist
About
“The impediment to action advances action. What stands in the way becomes the way.”
With over a decade of experience in helping online brands grow. I work closely with businesses to define clear goals, develop targeted search and paid-media strategies, and set up email and automation programmes that drive measurable results.
My focus is on building a roadmap that aligns your marketing channels—PPC, SEO, email and on-site optimisation—around your key performance indicators. I analyse data, identify opportunities and recommend the right tactics to improve acquisition, conversion and customer lifetime value.
I partner directly with you and your team to put that strategy into action, monitor progress against milestones and adjust the plan as we go. Monitoring campaign performance and next steps closely, you always know where you stand and what comes next.
Testimonials
Fuel Your E-commerce Growth with Data-Driven Performance Marketing
As an E-commerce & Performance Marketing Specialist, I partner with online brands to attract the right customers, maximise ad efficiency, and turn browsers into buyers. I deliver end-to-end solutions that scale revenue and compound your growth.
Search Engine Optimisation
By combining technical audits, on-page best practices, and targeted keyword research, I boost your site’s organic visibility and attract high-intent shoppers. Continuous performance tracking and iterative optimisations keep you climbing the rankings and ahead of competitors.
Paid Search
Through laser-focused campaign structure, precise audience segmentation, and dynamic bid strategies, I stretch every dollar of your ad budget. Rigorous A/B testing of creatives and landing pages drives down cost per acquisition while scaling conversions.
UX & Conversion Rate Optimisation
I dive into user behaviour data—heatmaps, session recordings, and split tests—to identify and remove friction points in the buying journey. By refining page layouts, copy, and calls-to-action, I turn more browsers into loyal customers.
Social Strategy
I craft platform-tailored content calendars and paid social campaigns that engage your audience and strengthen brand affinity. Coordinating organic and paid efforts amplifies reach, builds community, and drives qualified traffic back to your store.